BDO ranks #1 in Kantar TNS’ Most Reputable Bank Study

2019 March - BDO is regarded as the most reputable bank in 2018 based on the latest Corporate Reputation Study by Kantar TNS, one of the world’s most prominent research agencies.


The country’s largest bank* moves two places from its No. 3 ranking in 2008, securing the No. 1 position in total ranking and overtaking two of its closest competitors.


BDO asserts its leadership, particularly in Greater Manila Area (GMA), where its reputation has significantly improved over the past 10 years. From a score of 79% in 2008, it earned 90% at the end of last year. The bank’s positive reputation, notes Kantar TNS, is bolstered by its local market dominance, product and service quality, and ever expanding presence, both locally and globally.


Currently, BDO has more than 1,200 branches and 4,000 ATMs, the widest distribution network across the archipelago. Outside the Philippines, it has a full-service branch in Hong Kong which has operated for over 40 years now, and 24 remittance and representative offices in Asia, Europe, North America, and the Middle East.


Kantar TNS’ 2018 Corporate Reputation Study was conducted 10 years after its last run to refresh its results and reflect today’s market landscape. It focuses on five essential aspects that highly influence the general public’s preference for a bank: 1) overall reputation, 2) favorability, 3) trust, 4) success, and 5) product and service quality


Over 800 respondents belonging to the country’s bankable segment in GMA and Metro Cebu were interviewed from May to June 2018 about awareness of banks, bank loyalty, types of transactions, attitude towards financial activities, and banking and financial technology.


“We are always humbled when our initiatives are recognized, especially by our clients. Their appreciation inspires us to keep finding ways for them to succeed, wherever they are, whatever their aspirations,” said BDO President and CEO Nestor V. Tan.



*As of December 31, 2018, BDO Unibank Inc. ranks as the country’s largest bank in terms of total assets, loans, deposits, and trust funds under management based on published statements of condition.


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