BDO was awarded by Moneygram International as Best Collaboration in Brand Building in its 1st Asia Pacific Agent Conference held recently at the Grand Hyatt Pudong Hotel, in Shanghai, China last September 26 & 27, 2007.

Cited for its efforts to help MoneyGram build the money transfer brand in the Philippines, Genie T. Gloria, VP & Head of BDO Remittance Domestic Operations, received the award on the Bank?s behalf. BDO is the only MoneyGram agent in Asia to have received the marketing award, outperforming agents in Singapore, Hong Kong, Australia, Bangladesh, Vietnam, Sri Lanka, Indonesia, Mongolia, Korea and Thailand.

A day after the awarding, BDO presented the co-branding initiatives done by the bank in the last two (2) years to the participants of the conference. MoneyGram acknowledges these efforts and considers it as best practice in managing partnerships. Success of the strong relationship between MoneyGram and BDO can be attributed to the ability of both institutions to seize every opportunity in increasing its awareness in the Philippines. Harping on BDO?s distribution network, the remittance payout channels have become a medium to promote Moneygram ? billboards and directional signs inside SM malls, cross-promotional activities and event participation. In addition, BDO?s linkages to industry associations and government agencies such as the Commission on Filipinos Overseas (CFO) and POEA have paved the way for Moneygram to promote their services for Filipinos who are about to leave the country.

Dubbed as "Jump on the Winning Track 2007", the two (2) day agent conference tackled Moneygram?s business plan focusing on its global brand building initiative for 2008.